W&A White and Associates

Lehigh Valley, Pennsylvania · Serving clients nationwide by referral

Most firms keep your books.
We build your business.

Bookkeeping, outsourced accounting, and CFO advisory for $1M–$20M owner-led companies. Acquisitions, franchise scaling, generational wealth. Built by 50 years of CFO work.

Three ways we work with owners

From clean books to the corner office.

Pick the tier that matches where the business actually is — not where the bookkeeper thinks it is.

Tier 1

Bookkeeping

Daily transactions, reconciliations, AP/AR, payroll coordination, month-end close. Done right, by degreed accountants. No surprises in March.

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Tier 2

Outsourced Accounting

P&L, balance sheet, cash flow, variance analysis, audit coordination, budgeting and forecasting. A professional accounting department that produces GAAP-compliant reports.

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50+

Years of accounting and finance experience

  • MBA
  • Fortune 100 CFO
  • Deloitte
  • A pharma IPO
  • M&A integrations done in a third of the assigned time

230+

Collective years across the team

  • Seven women, all U.S. based, all degreed accountants
  • Two with both MBA and CPA
  • All working from home

2

Firm rules, no exceptions

  • Never miss a client deadline
  • Answer every email within 24 hours

That's the whole posture.

What the work actually looks like

A restaurant client thought he had two bank accounts.

He had eighteen. One of them — dormant for years — held over $100,000. We called the bank, traced every account, and gave the money back to the client. We billed our regular hourly rate. The next firm would have negotiated a finder's fee.

That's the difference between a bookkeeper and a financial architect. It's also the kind of thing nobody notices is missing until somebody looks.

A different shape of the same work

A New York advertising agency arrived with cash-basis books a year behind.

Sharp creatives, no accounting infrastructure. We walked them — patiently, professionally — into accrual reporting. Built a monthly package they could actually read: KPIs, margin and labor efficiency, industry benchmarks, and written commentary. Six months in, the leadership team runs the business off the numbers.

They didn't want a bookkeeper. They wanted to understand what was happening.

Where we work

We earned the Lehigh Valley.

We serve firms nationwide thanks to our client referrals.

Bethlehem, Easton, Allentown — the territory we built the firm on, one client at a time. The reach is national now. The roots aren't.

Thirty minutes is enough to know whether we're the right fit.

A working conversation about what's actually happening in your business.